Books and Book Chapters

    Consumer Perception of Product Risks and Benefits

    Date published
    Jul 7, 2017
    DOI
    10.1007/978-3-319-50530-5
    ISBN
    978-3-319-50528-2
    Editors
    Emilien, G.; Weitkunat, R.; Lüdicke, F.
    Link to publication
    Topic
    Summary

    This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.

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