First half (H1) and full year estimated total adult users of PMI smoke-free products (in millions) is defined as the sum of total HTP users, total oral smokeless users, and total e-vapor users minus poly-users across PMI smoke-free categories. Periods up until 2022 include only HTPs and exclude Swedish Match products.
Source: The graph should be read in conjunction with the PMI’s earnings release of February 6, 2025, and the accompanying glossary of key terms, definitions, explanatory notes, select financial information and reconciliations of non-GAAP financial measures available on our Investor Relations pages.