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OUR PEOPLE

Urs Bringold

Master’s degree in Natural Sciences

Vice President of Content & Owned Media

Urs is the Vice President of Content & Owned Media, responsible for all corporate-owned channels, as well as integrated corporate and scientific content production, and our broader scientific communications strategy. Leading a team with backgrounds in science, communications, or both, he leverages their solid experience as scientific communicators to give visibility to the existing and emerging science behind smoke-free alternatives.

He holds a master’s degree in Natural Sciences from ETH Zurich, where he gained a solid foundation in scientific principles and methodologies, laying the groundwork for his transition from science to the pharmaceutical and tobacco industry.

Urs joined PMI in 2009 as a Product Manager for Next Generation Products*. Together with colleagues in Research and Development, he created the first-ever consumer concepts for our e-vapor platform. Additionally, as part of the marketing team, Urs supported the launch of our smoke-free products in initial markets. In his most recent role as Director of the Scientific Communications team, Urs ensured the completeness and continued relevance of all of PMI’s scientific content as our smoke-free product and scientific portfolio expanded.

Before joining PMI in 2009, Urs worked for many years in the pharmaceutical industry, experience which includes working at a pharmaceutical company as well as working in pharmaceutical communication agencies, including his own.

* Next Generation Products is another term that refers to smoke-free products.

PMIScience.com is operated by Philip Morris International for the purpose of publishing and disseminating scientific information about Philip Morris International’s efforts in support of its smoke-free product portfolio. This site is a global site for use by scientists, the public health and regulatory communities, and other stakeholders with an interest in tobacco policy. The purpose of this site is not advertising or marketing, nor is it directed at any specific market. It is not intended for use by consumers. New tobacco products sold in the United States are subject to FDA regulation; therefore the content of this site is not intended to make, and nor should it be construed as making, any product related claims in the United States without proper FDA authorization.

Reduced Risk Products ("RRPs”) is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continuing smoking. PMI has a range of RRPs in various stages of development, scientific assessment and commercialization. All of our RRPs are smoke-free products that deliver nicotine with far lower quantities of harmful and potentially harmful constituents than found in cigarette smoke.