Pierpaolo Magnani
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    Pierpaolo Magnani 

    Degree in Statistics and Economics

    Global Head Regulatory Insights

    Pierpaolo is Global Head Regulatory Insights at PMI. Italian by origin, he holds a degree in Statistics and Economics from the University of Rome “La Sapienza”. His team of scientists and consumer researchers develops and executes most of the pre- and post-market studies aimed at measuring the effect of smoke-free products in adult users and non-users' populations. 

    Pierpaolo’s previous roles at PMI include Manager, Market and Consumer Research Next Generation Products, and Manager, Consumer Insights.