A historical site for a smoke-free future
Situated on the shore of Lake Neuchâtel, between the Alps and the Jura mountains, the Cube is part of PMI’s Neuchâtel Campus, which includes the Industrial Development Center (IDC) dedicated to creating and refining smoke-free product prototypes, and a dual factory producing heated tobacco sticks for our leading smoke-free product and conventional products.
The site is rich in history as tobacco products were first manufactured here in 1925 by the Fabriques de Tabac Réunies SA. PMI's presence in Neuchâtel can be traced back to 1963-1964 when it acquired the site, which became the company's first subsidiary in Europe. Later in 1964, PMI opened a new production site for its tobacco products. The following decades witnessed consistent investment from PMI into the Neuchâtel site, culminating in the design and construction of the Cube between 2005 and 2008, and its inauguration in 2009 along with the IDC.
The history of the Cube links to PMI' vision for a smoke-free future, in which conventional tobacco products are replaced by less harmful alternatives. As such, the Cube has been, since its inception, a crucible for the development and scientific substantiation of our smoke-free products, and acts as the headquarters of our network of research centers around the world.